For more than a decade, Legacy has been developing and implementing evidence-based national public education campaigns, and we've been at the forefront of integrating new media channels like mobile and social into these efforts. Grassroots outreach and collaborations with partners in the private and public sectors have amplified the impact of these initiatives. Importantly, their efficacy and cost-effectiveness have been documented in peer-reviewed publications, which highlight their success in reducing tobacco use initiation, prompting cessation and saving resources.

Keeping Young People From Using Tobacco Our award-winning truth® campaign gives young people facts and information about tobacco, so that they can make informed decisions about its use.	Helping People Quit Smoking By addressing the physical, behavioral and emotional aspects of their addiction, our EX campaign helps smokers “re-learn life without cigarettes.”