2010 marked the tenth anniversary of the truth® youth smoking prevention campaign - heralded as one of the most innovative and effective youth marketing campaigns of our time.

As we look to the next decade, shifts in teen culture, media engagement and online activity are presenting unique challenges and opportunities in reaching this audience.

For this event, Legacy celebrated truth® and explored future trends in youth marketing with a stellar panel with experience in the media, corporate and nonprofit sectors.

  • This video features Legacy’s Immediate Past President and CEO, Cheryl Healton, Dr.PH.

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Cheryl Healton

Dr. Cheryl Healton

Immediate Past President and CEO, Legacy


Peter Zollo

CEO and Co-Founder TRU (Teenage Research Unlimited)

Paul Farhi

Staff Writer The Washington Post

Nick Shore

Senior VP MTV/MTV2 Strategic Insights & Research

Katya Andresen

Chief Operating Officer Network for Good