For more than a decade, Legacy has been developing and implementing evidence-based national public education campaigns, and we've been at the forefront of integrating new media channels like mobile and social into these efforts. Grassroots outreach and collaborations with partners in the private and public sectors have amplified the impact of these initiatives. Importantly, their efficacy and cost-effectiveness have been documented in peer-reviewed publications, which highlight their success in reducing tobacco use initiation, prompting cessation and saving resources.


Helping People Quit Smoking

By addressing the physical, behavioral and emotional aspects of their addiction, our EX campaign helps smokers “re-learn life without cigarettes.”